News
Notes on leasing, the web and the multifamily industry
Films
WP FloorMap tells a story, like everything built by Foreword
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By morning Running time 0:37 A renter saves three apartments, joins a waitlist before bed and wakes to the email. -
The fireplace, the parquet and the view Running time 0:48 The room’s fireplace, parquet and view become amenities on a page that counts every monthly fee, in three languages. -
Sold in thirty-eight Running time 0:33 WP FloorMap Studio’s engineers turn a handful of photographs into a furniture catalog in thirty-eight fabrics. -
Yesterday afternoon Running time 0:38 A SightMap becomes a website, a page turns to Chinese and a tour is on the calendar before coffee.
What the leasing office knows: introducing WP FloorMap Velocity
8 September 2026Eleven languages, one apartment website: introducing WP FloorMap Languages
26 August 2026Respect is a conversion metric: why the calmest apartment website out-leases the loudest
14 August 2026The teaser rent: why the advertised price is quietly costing you leases
17 July 2026The two-tab problem: why apartment websites split the map from the floor plans
16 July 2026How to embed Engrain SightMap® on your website
10 July 2026WP FloorMap Data Sync sends every lead where your team already works
8 July 2026How to get your apartment website cited by ChatGPT and Claude
18 June 2026Cookie consent, all-in pricing and ADA accessibility for apartment websites in 2026
31 March 2026AI search is changing how renters find apartments. Is your property visible?
The newsletter, monthly
One email a month with what we shipped and what we learned. No teaser rents, no teaser subject lines.
