Your questions about WP FloorMap, answered.

WP FloorMap is the easiest way to build a complete, beautiful website for a multifamily property — a single community or an entire portfolio — that you genuinely own. It runs on WordPress, the open standard behind much of the web, so there is no proprietary platform to get locked into: edit it yourself, host it anywhere and keep it for good. Your live availability, pricing, floor plans, tour scheduling and lead capture all flow automatically from your Engrain SightMap and property data, so the site is never out of date. On the Launch and Studio plans, Foreword handles the whole thing for you — we set up hosting, install WordPress, build and launch the site, and keep it secure and optimized for search with built-in tools — so you’re live in an afternoon with no developer needed, and our team steps in as much as you want.

Either — and you can grow from one to many without rebuilding. WP FloorMap is just as happy powering a single community’s website as it is running an entire portfolio. Live availability, pricing and floor plans for every community flow in automatically from your Engrain SightMap and PMS data, and multi-property support is built in, with a portfolio view, a property switcher, search across all communities at once and favorites a renter can carry between them — each property keeping its own brand colors, fees, amenities and photos. Start with one property today and add the rest as you go: the same owned, open WordPress foundation scales with you, with nothing to re-platform.

The Launch plan gives you a complete, ready-to-go website for your multifamily property — one Foreword builds and sets up for you, so you’re live in an afternoon with no developer. The plugin on its own adds live property data (floor plans, availability, search, tour scheduling) to a WordPress site you already have; Launch is the whole site, with dozens of ready-made page sections — headers, photo galleries, testimonials, calls to action and content — that your marketing team can edit themselves afterward.

It comes bundled with the plugin at $399/month per site (or about two months free on annual billing), with optional managed hosting for +$50/month. In our experience, that replaces what a typical custom build bills separately — an agency site (often around $20,000 up front), an ongoing agency retainer (roughly $2,000/month), a hosting provider and a transactional email service — in one predictable price. And because it’s built on WordPress, the open standard, you genuinely own the site: edit it yourself, host it anywhere and keep it for good.

Yes — every WP FloorMap plan needs an active Engrain SightMap subscription for your property. That subscription is what feeds your site its live data: as your availability, pricing and floor plans change in your property management system, they flow through Engrain and update on your website automatically, so it’s never out of date. Not on Engrain yet? Get in touch and we’ll help you find the right solution.

The site itself goes live in an afternoon. The only lead time is a brief, one-time data connection so your live availability, pricing and floor plans start flowing in — and we don’t start your monthly fee on your plan until that data is live, so you’re never paying for a site that isn’t ready.

How the setup is handled depends on your plan. On the Plugin plan, your own developer installs and configures WP FloorMap on the WordPress site you already have. On Launch and Studio, Foreword does it all for you — we set up your hosting, install WordPress, run the setup wizard, wire in your live data and place your content, with no developer needed on your side; your marketing team just reviews and goes live. Studio then keeps going beyond launch, with more dedicated development hours every month, and any custom work we build for you by the hour is yours to keep as your own intellectual property.

No — not on the plans designed for marketing teams. On the Launch plan, Foreword sets the whole site up for you and you’re live in an afternoon; after that, your marketing team makes everyday edits with no code, and 2 hours of dedicated Foreword dev and maintenance are included every month for anything you’d rather hand off. On the Studio plan it’s fully hands-off: Foreword runs and maintains the site for you, so no one on your side ever has to log into WordPress. A developer only comes into the picture on the Plugin plan, which is meant for agencies and in-house teams that already have a WordPress site and want to drop our live-data features into it. So whether you have a dev team or none at all, there’s a plan that fits — and on Launch and Studio, you genuinely don’t need one.

On the Launch and Studio plans, just about everything. We set up your hosting, install and configure WordPress, and build and launch your entire site with WP FloorMap — connecting your live SightMap and PMS data, placing your content and going live in an afternoon. After launch we keep it running: security (brute-force login protection, encrypted data connections, SSL, backups and updates), SEO and AI-search optimization (automatic structured data, clean URLs and a redirect manager that prevents broken links when your availability changes), and ongoing edits and development — 2 hours a month on Launch, 5 to 20 hours a month on Studio, with Studio fully hands-off so no one on your side ever has to log into WordPress. Our team steps in as much or as little as you want. And because it’s all standard, open WordPress that you own, you’re never locked in — you can take the finished site anywhere.

Yes. On the Plugin plan, WP FloorMap drops straight into your existing WordPress site — whatever theme or editor you use — and adapts to your site’s look automatically. Keep your current site exactly as it is and add live floor plans, availability, search and tour scheduling right where you want them. It’s your site and your WordPress, so you stay fully in control.

Prefer to start modern and fresh? The Launch and Studio plans give you a complete, ready-to-go property website that Foreword builds and sets up for you — brand new, or as a refresh of your current one — with the live property data already wired in. Either way, you’re never starting from scratch.

Managed hosting is an optional add-on on both the Launch and Studio plans. On Launch, it’s +$50/month on top of the $399/month base. On Studio, it’s also +$50/month on top of the listed monthly rate. When enabled, Foreword provisions your site on WP Engine with dev, staging and production environments, daily backups, CDN, SSL, automated WordPress core & plugin updates and a 24/7 managed support safety net.

If you already host WordPress elsewhere — your own WP Engine account, Kinsta, Pantheon, Flywheel, or an in-house provider — you can turn hosting off at checkout and we’ll ship the plugin and theme to your existing environment. You keep full control of DNS, deploys and the server.

Because your website is one of the most valuable assets your property has, and you should actually own it. WP FloorMap is built on WordPress, the open standard that runs a large share of the web. Open means no single vendor controls your site: the software is free and public, a huge community of developers and agencies worldwide already know how to work on it, and you’re never tied to one company to make a change. A closed, proprietary system is the opposite — your site lives inside someone else’s walls, you can only edit what they let you edit, and the day you want to leave there’s often nothing clean to take with you. With WordPress you can edit the site yourself, hire any developer you like, host it anywhere and keep it for good. Your live availability, pricing, floor plans, tour scheduling and lead capture still flow in automatically from your Engrain SightMap and property data — you simply get all of that on an open foundation you control instead of a closed one you rent.

Yes — your site is yours to take, anytime, with no exit fee and no permission needed. “Open” isn’t a slogan here; it’s how WordPress works. Everything that makes up your site lives in a standard WordPress install: your pages and content in a standard WordPress database, your images and files in the normal media library, and your design in a standard theme. You can export all of it with WordPress’s built-in tools or copy the whole site, and any WordPress host or developer in the world can pick it up — you’re not dependent on Foreword to keep it running. Custom design work built for you on the Studio plan is your intellectual property and stays yours. The only piece that’s a subscription is the WP FloorMap plugin itself — the part that pulls your live SightMap and PMS data onto the page — which is licensed for as long as you subscribe, exactly like your underlying Engrain subscription. So if you ever outgrow us, you walk away with a complete, working WordPress website: your content, your design, your domain. That’s the difference between owning your site and renting space inside a closed system.

The biggest difference is what you walk away with. With WP FloorMap you get a real, complete WordPress website that you genuinely own — built on the open standard behind much of the web — with pricing you can read right now: a complete site Foreword sets up for you on the Launch plan from $333/month per site (billed annually), a fully managed site on Studio from $708/month, or just the live-data blocks added to a site you already have with the Plugin from $108/property/month. Your availability, pricing and floor plans flow straight from your Engrain SightMap, and accessibility and privacy are handled as part of the build rather than bolted on.

Many proprietary multifamily website builders work the other way: your site lives inside a closed system you rent rather than own, and pricing is quoted on request rather than published. We think the fairer deal is simple — we publish our prices, and you own the result.

That said, a full-service agency may genuinely fit better if you want a single done-for-everything vendor, a large bespoke creative production, or services well beyond the website itself — and our Studio plan is our answer for teams who want that hands-off, fully managed experience while still keeping an open, owned WordPress site underneath. The honest summary: choose WP FloorMap when owning your site, an open foundation, transparent pricing and live data matter most.

Yes — completely. Your pages, words, images, floor plan media and brand assets are yours, stored in a standard WordPress site you control. On the Studio plan, the custom design and any custom sections we build for you are your intellectual property too. You can edit it yourself, hand it to any developer, move it to another host, or take it with you if you ever leave. The only thing that works on a subscription is the WP FloorMap plugin that pulls your live SightMap and PMS data onto the page — that, like your Engrain subscription, is licensed while you’re with us. Everything that makes your site your site, you own outright.

You keep your site. Because it’s a standard, owned WordPress site, cancelling doesn’t make your website disappear — your pages, content, images and design stay intact and are yours to take to any WordPress host or developer. What changes is the live data layer: the WP FloorMap plugin that pulls real-time availability, pricing and floor plans from your SightMap and PMS is a subscription, so when it ends those live features stop updating (and, as with any property, your Engrain SightMap subscription is what powers that data in the first place). On the Studio plan, the custom design and sections built for you are your intellectual property and remain yours. There are no long-term contracts and no exit fees — cancel anytime from the subscriber portal, it takes effect at the end of your billing cycle, and you walk away owning a complete WordPress website. That’s the whole point of building on an open standard instead of inside a closed one.

Simple rule: if Engrain supports your PMS, so do we. Every WP FloorMap site runs on your active Engrain SightMap subscription, so your unit availability, pricing and floor plan data flows from your property management system through Engrain to your website automatically and updates in real time — no manual entry, never out of date.

Engrain integrates with all the major property management and leasing systems — including Yardi, RealPage, Entrata, AppFolio, MRI, ResMan, Rent Manager, Quext and Storable, among others — and as Engrain adds new integrations, your WP FloorMap site picks them up too. Not sure whether your PMS is covered? Get in touch and we’ll confirm.

Completely. Colors, fonts, spacing, layouts and every on-page section are yours to change — and because your site runs on open WordPress rather than a closed, proprietary system, nothing about the design is locked away behind a vendor. On the Launch plan, your marketing team edits the look and content directly, no developer needed. On the Plugin plan, WP FloorMap adapts to your existing site’s branding out of the box. On Studio, your included Foreword dev hours cover ongoing design refinements, custom sections and new features. Whatever the plan, the site is yours: you can keep refining it for as long as you own it, with no design held hostage by a single provider.

Yes. On the Plugin plan, WP FloorMap drops into whatever editor you already build with — Elementor, Avada, Divi, WPBakery, Beaver Builder or the classic WordPress editor. A simple visual builder lets you place WP FloorMap’s elements — live floor plans, availability, search, tour scheduling, and inline snippets of live PMS data — anywhere on any page, no matter how your site is put together.

On the Launch and Studio plans, the complete site Foreword builds for you uses WordPress’s own built-in editor rather than a third-party page builder you have to license. That keeps your site easy to edit, built from reusable sections, and free of lock-in — it improves automatically as WordPress itself does, and it stays yours to change for good.

Yes — one site can run a single community or your entire portfolio. A portfolio section pulls together available units from every community, with a property switcher, search across all properties at once, and favorites a renter can carry between communities. Each property keeps its own settings for branding colors, fees, amenities and photos, so every community looks right while you manage everything from one place. And because it all lives on one WordPress site that you own, you can add or remove properties as your portfolio changes without re-platforming or starting over.

Prospects book guided or virtual tours directly from the unit detail modal. You configure availability rules, time slots and tour duration from the admin panel. Bookings sync with Google Calendar or Outlook automatically, and prospects receive confirmation emails, 24-hour reminders via email and SMS and one-click cancellation links. Your leasing team also gets an ICS calendar feed they can subscribe to from any calendar app. When all slots are taken, visitors can join a waitlist.

Yes — SEO is one of the biggest reasons to choose WP FloorMap. Instead of trapping your listings inside an embed that search engines can’t read, WP FloorMap puts your floor plans, availability, pricing and amenities on the page as real content on your own domain. That means Google can index your actual unit data, and AI assistants like ChatGPT, Claude and Perplexity can read and cite your property when renters ask them where to live. Clean URLs, fast pages, built-in structured data and a redirect manager that prevents broken links when your availability changes all help you rank — and on the Launch and Studio plans Foreword handles SEO for you with these built-in tools, so you don’t have to think about it. Because the whole site is yours on open WordPress, the search visibility you build belongs to you — not to a vendor’s closed system you’d lose if you ever left.

That’s exactly what WP FloorMap is built to help with. More renters now start their search by asking an AI assistant — ChatGPT, Claude, Gemini or Perplexity — something like “find me a two-bedroom under $2,500 near downtown with in-unit laundry,” and they get a short list back. To be on that list, the assistant has to be able to read your real inventory. WP FloorMap renders your units, floor plans, pricing, availability and amenities as actual content on your own domain, and automatically generates the machine-readable signals these models rely on: structured data (Schema.org JSON-LD) and an auto-updating summary of your property, all kept current straight from your SightMap and PMS feed. The result is a site AI assistants can quote accurately instead of guessing from marketing copy — or recommending a competitor whose data they can read. This newer practice is sometimes called Generative Engine Optimization (GEO), and most properties haven’t tackled it yet, so doing it now is an advantage while the field is still uncrowded.

Three plans, three levels of involvement from Foreword — but the same foundation underneath: every plan is a real WordPress site that you genuinely own, with no proprietary system to get locked into. All three need an active Engrain SightMap subscription, and annual billing saves you roughly two months versus paying monthly.

• Plugin (from $108/mo per property billed annually, $129 monthly): just the WP FloorMap plugin — live floor plans, availability, pricing, search, tour scheduling and lead-capture forms — added to a WordPress site you already have, by your own team. You keep your current theme and hosting. Best for agencies and in-house teams that only need the live property data dropped into an existing site.
• Launch ($333/mo per site billed annually, $399 monthly; +$50/mo optional managed hosting): a complete, ready-to-go multifamily website that Foreword sets up for you — the plugin’s live data plus a full marketing site with dozens of ready-made sections (heroes, galleries, testimonials, calls to action, content layouts). You’re live in an afternoon, no developer needed, and your marketing team edits everything afterward. Includes 2 hours of Foreword dev and maintenance every month for the small changes you’d rather hand off. Best for marketing teams who want a finished, owned site without building it.
• Studio (from $708/mo billed annually, $849 monthly; one-time $2,500 setup): everything in Launch, plus an ongoing development partnership. Foreword runs and maintains the site for you — custom features, design iteration, content updates — with 5 to 20 dedicated dev hours a month. Fully hands-off: no WordPress login required on your side. Best for property teams that want to delegate the whole site to a continuous Foreword partner.

You can switch between plans at any time from the subscriber portal.

There isn’t a traditional free trial, but getting started is genuinely low-risk. The Plugin and Launch plans have no setup fee and no long-term contract — you can cancel anytime from the subscriber portal, and because the site runs on WordPress and is yours, you keep it even if you leave. Annual billing on any plan saves you roughly two months versus paying monthly. Want to see it first? Get in touch for a walkthrough and we’ll find the right arrangement for your property or portfolio.

On Studio plans, the one-time setup fee includes 25 hours of dedicated initial build; additional setup hours for complex projects are billed at $125/hour. Ongoing monthly overage is also billed at $125/hour, and unused monthly hours do not roll over. On the Plugin and Launch plans, dev hours are available at $150/hour or in packs of 10 hours at $1,250. We’ll always let you know before any overage work begins — no surprises.

Yes, anytime. You can upgrade or downgrade as your needs change — adding properties, moving up to a managed Studio partnership, or scaling back. Changes take effect at the start of your next billing cycle, and you can make them yourself from the subscriber portal. Because every plan is built on the same WordPress site you own, switching plans never means rebuilding or migrating — your site stays exactly where it is.

Studio includes a one-time $2,500 setup fee covering 25 hours of dedicated initial build: Foreword designs and builds your complete multifamily website, fills in your content, connects your live Engrain SightMap and property-management data so availability and pricing stay current automatically, sets up tour scheduling, tailors the design to your brand, and tests everything before launch. You end up with a finished site you own outright — and you’re live in an afternoon once your data is ready. Bigger or more complex builds that run past 25 hours are billed at $125/hour. The Plugin and Launch plans have no setup fee.

You do. Any child theme and custom blocks built for you under the Studio plan are your intellectual property — client IP, full stop. Foreword does not reuse client-specific work elsewhere: your custom blocks and child theme stay yours, including if you cancel or move off Studio. The underlying WP FloorMap plugin and the complete-site setup itself remain Foreword products, licensed to you for the duration of your subscription.

Yes. There are no long-term contracts — cancel anytime from the subscriber portal, effective at the end of your current billing cycle. Because your site runs on WordPress and is genuinely yours, you’re never locked in: you keep the WordPress site, your content and your design, and can host it anywhere and keep editing it after you leave. The live property-data features that depend on WP FloorMap and your Engrain SightMap subscription stop when those subscriptions end, but the site itself remains yours.

No — a fast site is one of the reasons to choose WP FloorMap. Your multifamily site is built for speed: code and styles are kept lean, scripts load only on the pages that actually use them, photos and floor plan media load as visitors scroll, and your live SightMap availability is cached so pages stay snappy even at busy times. The payoff is real: prospects get an instant, responsive experience on any device, and because Google rewards fast pages, a quick site also helps your community rank and get found. Because the whole thing runs on your own WordPress site, you can measure the speed yourself with any tool you like — nothing is hidden behind a closed system.

Easily, and on your terms. WP FloorMap updates through the same standard WordPress update flow you’d use for anything else — when a new version is ready it shows up in your dashboard next to your other updates, and a single click brings you current. Updates often add new sections, layouts and features at no extra charge. How much you touch is up to your plan: on Plugin and Launch you (or your developer) stay in control and apply updates whenever you like; if you add optional managed hosting, or you’re on Studio, Foreword keeps WordPress core and your plugins current for you, so there’s nothing to babysit. Because it all runs on open WordPress, you’re never waiting on a closed vendor to decide what your site gets — the updates are yours to apply, test on staging, or hold.

Yes. Every connection between your WordPress site and our service is encrypted (HTTPS), and the link to your live SightMap data is locked to your account and re-checked on every request, so no one else can pull your numbers. Behind the scenes, admin logins are guarded by brute-force protection with per-account lockout, admin actions are protected against tampering, and tour cancellation links are signed so they can’t be forged. On the Launch and Studio plans we handle all of this for you, and optional managed hosting adds SSL, daily backups and automatic updates. Prospect privacy is built in too: when a visitor saves favorite units, that’s stored only in their own browser — no personal data is collected or sent anywhere. And because the whole site runs on WordPress that you own and host (on Foreword’s optional managed WP Engine hosting, or your own provider), your data lives in an environment you control rather than locked inside a closed system you can’t see into.

Yes — accessibility and privacy are built into how your site is made, not patched on afterward. Because WP FloorMap renders your floor plans, unit cards, filters and search as real, semantic content on your own domain, it’s reachable by screen readers and keyboard navigation rather than trapped in an unreadable embed, and we build toward the WCAG accessibility guidelines (the basis of ADA expectations for websites) as a normal part of the work. A note on the “accessibility overlay” widgets some sites bolt on: accessibility advocates and the U.S. Department of Justice have cautioned that an automatic overlay does not, by itself, make a site compliant — real accessibility comes from how the page is built, which is the approach we take. On privacy, the same foundation means standard, transparent data handling: your visitors’ favorites are stored locally in their own browser, communication with our service is encrypted, and the site supports the consent and disclosure practices expected under regimes like GDPR and CCPA. See our privacy policy for the full details.

Yes — and far better than an embedded widget can. WP FloorMap renders your floor plans, availability, filters and tour booking as real content on your own domain, not inside an iframe sealed off from your analytics. That means tools like Google Analytics and Microsoft Clarity see everything: WP FloorMap automatically sends Google Analytics events for map interactions, unit views, filter use and tour bookings, and Clarity’s session replays and heatmaps cover the entire property page, including the interactive parts. For a multifamily marketer that’s the difference between guessing and knowing — you can see exactly which units and floor plans prospects explore and where they drop off before booking a tour. And because it’s your own WordPress site, the data is yours, in your own analytics accounts.

Every plan includes real support from the Foreword team — the same people who build WP FloorMap, from our team in New York (US) and Paris (France), not an outsourced help desk. Because your site is a leasing tool that’s working for you around the clock, we treat issues that affect prospects or availability as urgent and aim to get back to you the same business day. Every plan includes email support and our contact form. Launch and Studio add WhatsApp, SMS and a dedicated Slack channel with your Foreword contact, and Studio adds phone support and priority response on top. Large portfolios (50+ properties) get a dedicated point of contact who knows your sites. And because everything runs on open WordPress that you own, you’re never locked into us for help — any WordPress developer can work on your site too.

You can reach us by email or through our contact form on any plan, and you’ll always be talking to the Foreword team that builds the product, based in New York (US) and Paris (France). On Launch and Studio, you also get WhatsApp, SMS and a dedicated Slack channel — a private line to your Foreword contact where you can ask questions, request changes and track progress in real time — and Studio adds phone support as well.

Yes — and a lot of what you ask for is free. We ship new features regularly at no extra charge: improvements to the WP FloorMap plugin roll out to every Plugin, Launch and Studio site, and the complete site on Launch and Studio keeps gaining new sections, layouts and designs — all delivered automatically. When you suggest something, if it’s useful to other customers too (not a one-off just for your property), we build it at no charge and ship it to everyone. Work that’s specific to your property happens through your Studio dev hours, or through hour packs on Plugin and Launch. Everything is built in-house by the Foreword team in New York (US) and Paris (France) — we never outsource. And because your site runs on open WordPress that you own, anything built for you stays yours; you’re never locked into a single vendor to keep improving it.