What is WP FloorMap?
A complete website for a multifamily property, built on WordPress and owned by you. Availability, pricing, floor plans, tour scheduling and lead capture arrive on their own from your Engrain SightMap® and your property data.
Questions
Last revised October 2026
The questions that arrive by email, with the answers we give on the phone. Where a question has outgrown the format, its answer links to a page of its own.
Product
Is it a plugin or a complete site?
A complete site. On every plan, Foreword builds, launches and hosts your entire website. If you already have a WordPress site you’d like to keep, we can integrate WP FloorMap into it: talk to us.
Do I need an Engrain SightMap subscription?
On Essentials, Launch and Studio, yes: the site reads your property’s SightMap feed, so the pages say what SightMap says. A property that is not on SightMap yet, or is still under construction, starts on our Lease Up plan. WP FloorMap supports lease-up sites natively, and the site moves to Launch when leasing opens. Get in touch to learn more.
How long until launch?
The site goes live in an afternoon, and billing does not start until your data is live on it. Before you subscribe, send us your SightMap and a working preview reaches you within 12 hours.
One community or a whole portfolio?
Either, from the same site. WP FloorMap generates a page for every city you operate in, so nearby communities are grouped together, and a renter looking in San Francisco compares the ones there instead of scrolling past floor plans for a building in Miami. Search, filters and favorites work across a single city or the whole portfolio, and each property keeps its own brand colors, fees, amenities and photos. Start with one community, and add the rest without rebuilding or re-platforming. Essentials covers one property, and adding a second moves you to Launch. Launch and Studio are priced by property, so a portfolio site or a regional site is included for the properties in your subscription.
Do I need a developer to launch or run my site?
No. On every plan, Foreword builds and launches the site for you. You can change anything yourself, whenever you like, and you need no developer to do so. On Launch, we also make your changes each month, up to two hours, and on Studio we run the whole site for you.
What does Foreword handle for me?
On every plan, just about everything: hosting on WP Engine, the build, your content and the launch, then security, backups and SEO once you are live. On Launch, we also make your changes each month, up to two hours. Studio is hands-off, so no one on your side ever logs into WordPress.
How does tour scheduling work?
A prospect books a guided or virtual tour from the unit they are looking at. Your leasing team sets the days, the hours and the length of a tour. Every booking lands in Google Calendar, in Outlook or in any other calendar app your team uses. The prospect receives a confirmation and a one-click link to cancel, then a reminder by email and text 24 hours ahead. When every slot is taken, visitors can join a waitlist.
Plans
Can I cancel, and what happens to my site?
Yes. There are no long-term contracts: cancel anytime from the Subscriber Portal, effective at the end of your billing cycle. Your site does not disappear: pages, content, images and design stay yours to keep on any WordPress host. Only the live data layer—availability, pricing and floor plans from your SightMap and PMS—stops updating when the subscription ends.
Your site
Does WP FloorMap work with my existing WordPress site?
Yes. We can integrate WP FloorMap into a WordPress site you’d like to keep. It is arranged case by case, so talk to us about yours. If you would rather start fresh, every plan gives you a complete property website that Foreword builds, launches and hosts.
What PMS systems does WP FloorMap support?
If Engrain supports your PMS, so do we. Engrain covers the systems most operators run. Your PMS reaches the site through Engrain rather than directly, and availability, pricing and floor-plan data arrives in real time. Integrations names the systems. Yardi, RealPage, Entrata, AppFolio, MRI and the rest: see every integration
Which editor will my team use?
WordPress’s own built-in editor, on every plan. Your team changes pages there, and so can any agency or developer you bring in. If you are keeping a site made with a page builder, tell us which when you get in touch and we will confirm how the integration would work. See every integration
Does WP FloorMap work with analytics tools like Google Analytics and Microsoft Clarity?
Yes. Your floor plans, availability and tour booking are content on your own domain, so Google Analytics receives events for map interactions, unit views, filters and bookings, and Clarity’s session replays cover the page around the map: the unit cards, the filters and the modals. See every integration
Can I customize the look and feel?
Completely. Colors, fonts, spacing, layouts and every section on the page are yours to change, in the WordPress editor. You can make those changes yourself on any plan. On Launch, we make them for you each month, up to two hours, and on Studio you get a custom design with ongoing development.
Is WP FloorMap good for SEO?
Yes. Your floor plans, availability, pricing and amenities live on the page as real content on your own domain, so Google indexes your unit data. Clean URLs, fast pages, built-in structured data and a redirect manager do the rest, and on every plan Foreword handles it all for you.
Will my property show up in ChatGPT and other AI search tools?
Yes, and much of the structured-data work exists for it. Your inventory is rendered as readable content, and the structured data that assistants read sits underneath it. Both are kept current from your SightMap and PMS feed, so ChatGPT, Claude, Gemini and Perplexity quote your units instead of approximating them. Read how to get cited by AI
Is a WP FloorMap site fast?
Yes. Code and styles stay lean, scripts load only on the pages that use them, media loads as visitors scroll and SightMap availability is cached, so a busy evening does not slow the page down. Measure it yourself with whatever tool you trust.
Ownership and standards
Do I own my site, and can I leave?
Yes. Your pages, content, images and design live in a standard WordPress site you can export, move or hand to another developer, and there is no exit fee. Read Open by design
Is my data secure?
Every connection is encrypted, and admin sign-in can require a second factor. Hosting on WP Engine, with daily backups, is included in every plan. Read the security note
Is my site accessible and privacy-compliant?
Both are handled while the site is being built. We work towards WCAG 2.1 AA and the consent practices CCPA and CPRA expect. Read the accessibility statement
Support
How do I reach support, and how fast do you answer?
Every plan includes email support from the same team in New York and Paris that builds the product. We answer within one business day, and anything touching prospects or availability is treated as urgent. Launch and Studio add WhatsApp, SMS and a dedicated Slack channel. On Launch, we reply within 12 hours, and Studio adds a dedicated contact and phone support with priority response.
Can I request custom features?
Yes, and much of what you ask for is free. When a suggestion is useful to other customers too, we build it at no charge and ship it to everyone. Work specific to your property happens through Studio dev hours or hour packs on Essentials and Launch, and everything is built in-house.
Something these answers do not cover?
Write to us. A person in New York or Paris replies within one business day.
 Email | info@foreword.dev | every plan |
|---|---|---|
 WhatsApp and SMS | your Foreword contact | Launch and Studio |
 Dedicated Slack | a private channel with your team | Launch and Studio |
 Phone | priority response | Studio |
