Five WP FloorMap designs now ship on Launch

WP FloorMap now ships five designs: Basel, Bordeaux, Marseille, Locarno and Biarritz. Each design lets your building define its website, rather than the other way around. On Launch, you choose the design you prefer, and we build your site in it from your PMS data, with no configuration and no custom work, live in an afternoon.

WP FloorMap grew out of our Studio’s work building Class-A multifamily and mixed-use sites for developers across the United States, with Engrain SightMap® usually center stage. Those builds followed a pattern, which we’ve developed into the product: the data exchange, the unit maps and floor plans, tours, lead capture, translation, SEO and the pages around them. The look was the part that stayed more bespoke. A design is that part, made in advance.

Ready on Launch

WP FloorMap has always been easy to customize: every color, font and layout on a site can change, with no developer. What took more was a finished design, a look established page-by-page, and until now, that came with Studio, as custom work. The five designs bring it to Launch out of the box, with no configuration and no custom work, on a single property or a portfolio.

We prefer ‘designs’ to ‘themes’

A theme, in the usual WordPress sense, dresses the surface: colors, fonts and spacing over pages that stay the same underneath. Each WP FloorMap design is a design language, and it reaches every layer of the product. Every interface is redrawn: the home page and the property pages, the unit map and its filters, the floor plan window, the availability list, the tour calendar, the contact forms, the gallery and the neighborhood.

Designs reach the data, too. A design decides how a property’s live PMS data reads on the page: where the rent sits beside the monthly fees, how the available units and floor plans are counted, how a move-in date and a lease term are chosen and how the map leads to a home. The data is the same in all five; what each design changes is, rather, how a renter interacts with it.

The five designs

Each design is named for a city with a rich history in art and culture, and each carries an idea about how a space presents itself. The idea is to continue the Studio’s tradition of supporting our clients through design (from microanimations and whitespace to shadows and grids), helping them tell a story: to allow prospects to project themselves into the atmosphere of the building, to allow them to envisage themselves walking through the lobby every day and night, to allow them to create memories of the space, even before they’ve visited.

Basel

The city of Basel conveys the impression that typography has one duty, namely to inform. The Swiss style that grew from it, with its grids, its plain sans-serifs and its distrust of ornament, still shapes the signs and pages much of the world reads. Basel, the design, keeps that conviction: someone deciding where to live deserves every number in plain sight, and its definition of clarity is how a building shows its respect.

Bordeaux

Bordeaux lined its river, the Garonne, with one long classical façade of regional stone, so uniform that the whole waterfront reads as a single calm gesture. Bordeaux, the WP FloorMap design, is the most classical of the five, and the first design we built: the photograph fills the screen, the titles are set in a serif and nothing competes with the building.

Marseille

In Marseille, Le Corbusier built the Unité d’Habitation, his materialization of the modern apartment building: raw concrete, balconies painted in rich, bright colors, a shopping street halfway up and a running track on the roof. Marseille, the design, shares its candor: the community’s name runs en grand across the photograph, and one bright color does the work the paint did on his balconies.

Locarno

Every August, Locarno, a city that blends Swiss rigor with Italian theatricality, turns its Piazza Grande into an open-air cinema: its eight thousand seats make it one of Europe’s largest open-air screenings, using the night sky as a ceiling. Locarno, as a WP FloorMap design, presents a building the way the festival presents a film: it opens on a photograph that fills the window, frames the neighborhood in widescreen and keeps its bars dark, so that the imagery absorbs the light.

Biarritz

Biarritz became a resort when Eugénie de Montijo, the wife of Napoléon III, made it her summer home, and the city has kept an unhurried light ever since: villas facing the Atlantic, long beaches and the waves where surfing first came to Europe. Biarritz, the design, is the warmest of the five, in sand and soft curves, with arched photographs and rounded buttons that request from a visitor only one thing: to stay a while.

The Designs page shows each design in its palettes or in your own colors.

Your brand in any design

We believe that nothing prevents a mountain property or a townhome community from using sans-serif type and clean lines with sharp corners. So, rather than building designs for a particular type of imagined community, we ask you to choose the design you like, keep the type it suggests or put together a combination of your own, and fit it to your brand rather than to an idea of what mountain living or city living should look like.

Colors start from your logo or from one of the design’s palettes: you give us two brand colors and every other shade follows from them, while the design keeps its own grounds and contrast so the text stays legible.

How your building appears online, what it means, how it feels and its texture are yours to define. WP FloorMap’s goal, in addition to increasing engagement and leases, is to make the site as original as the building.

We draft the words for every page from what you tell us about the building.

See how quickly you can go from zero to a live property site

Foreword runs every step for you, and your site is live in an afternoon.

1. 1Connect your data
2. 2Make it yours
3. 3Go live

Play the film

What every design shares

Every design works as well for a single property as for a portfolio, and each carries every WP FloorMap feature: the unit maps, floor plans, tour scheduling, contact forms, galleries, amenities and eleven languages. Your PMS data becomes pages on your own domain, where search engines and AI assistants read it as part of your site.

And the site is yours, on your own domain, and moving it to another host needs no permission from us. Open by design goes through what that ownership entails.

Plans

Our Launch plan builds your site from your PMS data in any of the five designs, drafts its content and launches it, for one property or up to 25. Studio adds a design made for your site alone, at the same level of extreme quality as the five original designs, and Foreword runs the whole site for you. Lease Up is for a building not yet on SightMap. The figures are on the pricing page.