Open by design

Property websites tend to go wrong at one of two opposite ends of the market.

The first is the closed site builder you rent. It is quick to start and hard to live with: the platform decides what can change, anything it did not anticipate is out of reach and even a basic edit can mean opening a support ticket. The day you leave, there is rarely anything clean to take with you.

The second is the bespoke site. Our own studio has built them, and at their best every page is a work of art. That is also the problem: the team is afraid to touch it, its structure lives in one developer’s head and changing a phone number means finding it in a dozen places.

WP FloorMap is built for the space between. It does the heavy work for you: availability, pricing, floor plans, tour scheduling and lead capture flow in from your Engrain SightMap and property data, and pages are assembled from reusable sections. Everything else stays in your hands, because it runs on WordPress, the open standard behind a large share of the web. Your team edits in a standard editor, details like a phone number live in one place, any developer can extend the site and you can host it anywhere.

None of this is abstract. Below is the editor of a basic page of a WP FloorMap site: the standard WordPress editor, the same one running millions of sites. Your team edits pages there, any developer recognizes it and no part of it is a rented dashboard that disappears with a vendor.

portfolio.wpfloormap.com/wp-admin

The biggest difference is what you walk away with. With WP FloorMap you get a real, complete WordPress website that you genuinely own, built on the open standard behind much of the web, with pricing you can read right now: a complete site Foreword sets up for you on the Launch plan from $333/month per site (billed annually), a fully managed site on Studio from $708/month, or just the live-data blocks added to a site you already have with the Plugin from $108/month. Your availability, pricing and floor plans flow straight from your Engrain SightMap, and accessibility and privacy are handled as part of the build rather than bolted on.

Many proprietary multifamily website builders work the other way: your site lives inside a closed system you rent rather than own, and pricing is quoted on request rather than published. We think the fairer deal is simple: we publish our prices, and you own the result.

That said, a full-service agency may genuinely fit better if you want a single done-for-everything vendor, a large bespoke creative production or services well beyond the website itself. And our Studio plan is our answer for teams who want that hands-off, fully managed experience while still keeping an open, owned WordPress site underneath. The honest summary: choose WP FloorMap when you want a fast, well-designed site live in an afternoon, and when owning it, an open foundation, transparent pricing and live data matter most.

You keep your site. Because it’s a standard, owned WordPress site, cancelling doesn’t make your website disappear: your pages, content, images and design stay intact and are yours to take to any WordPress host or developer. What changes is the live data layer: the WP FloorMap plugin that pulls real-time availability, pricing and floor plans from your SightMap and PMS is a subscription, so when it ends those live features stop updating (and, as with any property, your Engrain SightMap subscription is what powers that data in the first place). On the Studio plan, the custom design and sections built for you are your intellectual property and remain yours. There are no long-term contracts and no exit fees: cancel anytime from the subscriber portal, it takes effect at the end of your billing cycle, and you walk away owning a complete WordPress website. That’s the whole point of building on an open standard instead of inside a closed one.

Yes. Your site is yours to take, anytime, with no exit fee and no permission needed. ‘Open’ isn’t a slogan here; it’s how WordPress works. Everything that makes up your site lives in a standard WordPress install: your pages and content in a standard WordPress database, your images and files in the normal media library and your page layouts in WordPress’s own editor. You can export all of it with WordPress’s built-in tools or copy the whole site, and any WordPress host or developer in the world can pick it up. Custom design work built for you on the Studio plan is your intellectual property and stays yours. The only subscription pieces are the WP FloorMap plugin and theme, the parts that bring your live SightMap and PMS data onto the page, licensed for as long as you subscribe, exactly like your underlying Engrain subscription. None of this is an exit plan: WP FloorMap is built to serve serious portfolios for the long term, and we expect you to stay for the relationship, the product and the support. That is exactly why leaving has to be easy: you should stay for those reasons, never because the technology will not let you go. If you ever decide to leave, your content, your design and your domain go with you, in standard WordPress. That’s the difference between owning your site and renting space inside a closed system.