Open by design

Property websites tend to fail at one of two extremes.

At one extreme is the builder you rent by the month. It starts fast. Then a leasing manager asks for a floor-plan page with two columns instead of three, and the answer is a support ticket with a place in a roadmap. When the contract ends, there is seldom anything to carry out the door.

At the other is the bespoke build. Our own studio has made these, and when one of them is good it is beautiful, with every page considered and every margin argued over. Year two is where it turns. The developer who knew where everything lived has moved on, nobody dares touch the header and a new phone number has to be hunted through a dozen templates before it is correct everywhere.

WP FloorMap sits between the two on purpose. The heavy machinery remains ours: availability, pricing, floor plans, tour scheduling and lead capture arrive from your Engrain SightMap® and your property data, and pages assemble from sections your team can reuse. Everything else stays with your team, because, underneath, it’s WordPress, which runs a sizeable share of the web. Edits happen in a screen your marketing people have probably met before. Changing the phone number once makes it correct everywhere. In five years, a new developer will open this site and recognize what they find, and moving it to another host needs no permission from us.

Your team edits WP FloorMap property pages in the ordinary WordPress screen that sits behind millions of other sites, and so will whoever you bring in later.

portfolio.wpfloormap.com/wp-admin

The difference shows most at the end rather than at the beginning. You keep a whole WordPress site on the open standard behind much of the web, at a price you can read before you speak to anyone: Launch, where we set up the site for you, from $333 a month per site, billed annually; Studio, fully managed, from $708 a month; the Plugin on its own, dropped into a site you already run, from $108 a month. Availability, pricing and floor plans come straight off your Engrain SightMap. Accessibility and privacy are handled while the site is being built.

Many proprietary multifamily builders are arranged the other way round. The site lives inside their system, and the price arrives after a call.

Some work belongs elsewhere. A brand relaunch across fifteen markets, with photography, naming and a media plan, is a job for a full-service agency. Our trade is narrower. We build a property site that goes live in an afternoon, reads well, keeps its own numbers current and stays yours. Teams who want that without ever opening WordPress take Studio, and we run it for them.

Cancelling does not take down the site. The pages, the words, the images and the design are already in your WordPress install, where they stay. Export them with WordPress’s own tools or copy the install wholesale, and any WordPress host or developer can pick it up. Studio custom work is your intellectual property and stays yours. There is no long-term contract and no exit fee. A cancellation made in the Subscriber Portal takes effect at the end of the billing cycle.

The live layer stops. The plugin and theme carry availability, pricing and floor plans from SightMap and your PMS onto the page, and when the subscription ends those live figures stop updating. Your pages, words, images and design keep rendering as they are. The Engrain feed underneath is a subscription of its own and behaves the same way. We would rather you stayed for the right reasons. Your content, your design and your domain leave with you in standard WordPress.