Foreword Development, Paris & New York
How a build runs.
A property site on WP FloorMap is a published route with published clocks. A bespoke commission is a conversation first, and its length depends on what we agree to make. Both are built by the same hands, in Paris and New York.
The same studio at two speeds.
A property siteWP FloorMap
- Day zero You send a SightMap link
- Twelve hours A working preview of your own property, on your own data
- An afternoon Live on your domain
A bespoke buildForeword
- One business day A person replies, and it is a person who builds
- Then four acts The vision, the development, the vetting, the stewardship
- As long as it takes A bespoke timetable is written with you in the first week
The fast route runs to the same standards on a narrower brief: a property, its map and its availability, which we have built often enough to know its shape.
Not every building is leasing yet, and not every building is apartments.
A lease-up
A building under construction needs its website long before it needs a leasing office. The renderings, the neighborhood, the floor plans and the waiting list all come first, and the first signed lease can be a year out. So the work becomes a hybrid, in which the bespoke half happens up front, where a lease-up needs it, and WP FloorMap runs underneath, so the map, the pricing and the availability are live the day the data is.
Through lease-up, the site is hosted, updated, monitored and supported for a modest monthly fee. It moves to the Launch plan when leasing opens.
A building that is not apartments
Multifamily is where WP FloorMap started, and the product has since gone with the work to warehouses, office space, distribution centers and mixed commercial portfolios. Commercial properties in particular run directly on Engrain’s own dashboard, with no PMS behind them, and the built-in application flow still carries a prospect from inquiry to application.
The studio has described itself the same way since the beginning—property developers, industrial groups and companies of discretion—and the work does not change with the asset class: live availability, a real plan of the building and an inquiry a prospect can complete on the page.
Since 2019
How the work runs.
The vision
We read your buildings, your market and your ambitions before we write anything. The reading is done by the people who will build the site, rather than by an account manager writing a brief for someone else.
Before any of that, there is a note from you and a reply from the studio.
The development
The writing happens here, in Paris and New York, by the hands you hired, and because the two ateliers work as one team, a project moves through the working day twice.
We make no distinction between developers, project managers and sales. When you speak to someone from the studio, you are speaking to a person who builds the product, and who will act on the answer.
The vetting
Proofread like a manuscript: accessible to every reader, secure by design and built for the consent and disclosure practices expected under CCPA and CPRA, with GDPR handled the same way for the clients who need it. Accessibility is settled while the page is being made, because a prospect who cannot use the site cannot lease through it.
The accessibility statement and the security page set out those standards in their own words.
The stewardship
We stay for the sequels. Since 2019, every client who has finished a first chapter with us has come back to begin another.
On a WP FloorMap site, that stewardship has a shape you can read off a price list: included hours every month on Launch and Studio, support channels by plan and a managed option where nobody on your side ever logs into WordPress. On a bespoke build it is whatever we agreed it would be.
After the launch
Who you reach, and how fast.
Every plan includes email support from the same team in New York and Paris that builds the product. We answer within one business day, and anything affecting prospects or availability is treated as urgent.
| info@foreword.dev | every plan | |
| WhatsApp and SMS | your Foreword contact | Launch and Studio |
| Dedicated Slack | a private channel with your team | Launch and Studio |
| Phone | priority response | Studio |
And whatever we build stays yours: the site, the content and the code we write for you. You can take it elsewhere whenever you like, and there is no exit fee. Open by design sets out exactly what that means.
Tell us what you are building.
Tell us what you are building, or what is not working on the site you have. A person in New York or Paris replies within one business day.