From Bespoke to Beautiful — in an Afternoon

For the past several years, Foreword Development has built high-end property marketing sites for luxury multifamily developers across the United States. Almost every one of those sites has had the same thing at its center: Engrain SightMap, pulling live PMS data into an interactive floor plan explorer that drives leasing.

Building those sites taught us something. The process — connecting SightMap data to WordPress, wiring up tour scheduling, building unit-level content, configuring lead capture, designing around the map — follows a pattern. The details change from project to project, but the architecture is remarkably consistent. A beautiful property marketing site isn’t as bespoke as it seems.

So we built the pattern into a product.

Introducing WP FloorMap Launch and Studio

WP FloorMap has always been a powerful plugin for developers who want to enhance SightMap inside WordPress. That’s not changing — the plugin is still here, and it’s better than ever.

What’s new is what sits on top of it.

WP FloorMap Launch is a complete property marketing site, generated dynamically from your Engrain data and built on our new block-based themes. Foreword handles the entire setup: connecting SightMap, configuring the plugin, installing the Theme, populating pages and placing your content. A beautiful, bespoke-quality property site — with all of your PMS data, fully editable in standard WordPress — is yours in an afternoon. No developer needed, no agency engagement, no three-month timeline.

Launch includes everything in the plugin — unit maps, floor plans, tour scheduling, contact forms, galleries, amenities, email notifications — plus the WP FloorMap Themes with full no-code brand customization: your colors, your typography, your button styles, all propagating across every page and every block. Optional managed hosting with WP Engine is available for teams that want a truly turnkey experience.

Whether you’re marketing a single property or an entire portfolio, WP FloorMap handles both beautifully. The plugin gives developers full control over single-property and multi-property site architectures alike. Launch takes it further — Foreword sets up single-property sites or portfolio sites with property listings, navigation and individual property pages, all generated automatically from your Engrain data.

But here’s what makes this different from the rigid, template-locked sites you get from a PMS website module: everything we deliver is fully yours to customize. Every page, every block, every layout is open in the WordPress editor. Move sections around. Rewrite copy. Add your own blocks alongside ours. Restyle the typography. Delete what you don’t need, build on what you do. You receive a professional starting point in an afternoon — a launchpad, not a locked room. It’s your WordPress site, built on open standards, and you have complete control over it.

WP FloorMap Studio is for property teams that want Foreword to build and maintain the site on their behalf — fully hands-off, no WordPress login required on your side. We handle the full setup, fill your content, layer in custom blocks and design iteration as needed — and run the site ongoing. It’s the quality of a bespoke agency engagement, delivered on the speed and economics of a product. Studio comes with dedicated Foreword development hours each month and a direct line to our team in Paris and New York.

What this replaces

A typical custom property marketing site costs $20,000 or more to build, takes two to three months to deliver and requires an ongoing agency retainer for updates and maintenance. On top of that, you’re paying separately for hosting, transactional email, Google Maps API access and a patchwork of third-party services for scheduling, lead capture and analytics. Many sites still depend on multiple separate API integrations and data services to get PMS data onto the marketing site — a cost and complexity burden that WP FloorMap simplifies by working directly with your existing Engrain data.

And then there’s the development layer itself. Too many multifamily sites are still built on bloated, legacy page builders like Avada — tools that ignore the power of modern, open-source, block-based WordPress development, lock your content into proprietary shortcodes and make every future update harder and more expensive than it needs to be. WP FloorMap Themes are built natively on WordPress blocks: lightweight, standards-based and designed to get better as WordPress itself gets better.

Launch replaces all of it — the agency, the retainer, the third-party tools, the legacy page builder — with a single subscription. Studio replaces it with a managed partnership.

The plugin isn’t going anywhere

For developers and agencies building custom WordPress sites around SightMap, the WP FloorMap plugin remains the core product. It ships as native Gutenberg blocks and shortcodes, works with any theme and any page builder and gives you full control over the integration. We’ve reduced pricing to $129 per property per month with volume discounts for larger portfolios.

If you already have a WordPress site and a developer who knows what they’re doing, Plugin is the right choice. If you want a production-ready site without hiring a developer, that’s Launch. If you want us to handle everything, that’s Studio.

Built on years of real-world delivery

This isn’t a product we designed in a vacuum. Every theme template, every block, every default configuration in WP FloorMap Launch comes from patterns we’ve refined across years of building sites for Class A multifamily developers. The same architectural decisions, the same SightMap integration patterns, the same conversion-focused layouts — now available to any property team with an Engrain subscription and a WordPress install.

We’re excited to see what you build with it.

Get started

Visit foreword.dev/wp-floormap/pricing to explore the new plans, or schedule a call to discuss which option fits your portfolio.

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